How to Write Intro Emails that Get You Noticed by Emily McIntyre

We’ve all been on the receiving end of average email intros… hi, my name is X, and I do Y, and I was hoping you’d pay me to do Z. YawnDelete.

As a freelancer, a business owner, or basically a human being who needs to make an impression on strangers at times, you need a killer email intro that adds value to the recipient’s world instead of sucking them further into email boredom-land. (I think that’s sinful.)

Try this template on for size. Modify the hell out of it. Make it your own… that’s the whole point. You impress/excite/pique interest by standing out as yourself, and by respecting your reader’s basic humanity (that means not taking 6 paragraphs to get to your ‘ask’).

Basic Intro Email Template

Header: (Get to the point here, and Don’t Capitalize Each Word. Identify either exactly who you are & what you offer or mention recipient’s work & add “plus intro”)

Body: 1–3 short paragraphs that demonstrate 1) you’ve read/noticed their stuff, and you think it’s cool. 2) why it matters to you. 3) what you’d like them to do about it.

Sign off.

Example 1 / local grocery store

Header: Looks like your website is in transition: can I help?

Body: Hello! I’m a Portland resident (close to the X store) and brand strategist + writer. I noticed _____’s website is in transition and wanted to reach out to see if you need help from a pro freelance writer — I write websites, product descriptions, direct mail, and just about anything you need. I also develop marketing strategies and troubleshoot existing campaigns + do social media audits & strategy.

You can learn more about what I do here: www.emilymcintyre.com.

Thanks for creating such a fantastic brand here in Portland. I’d love to talk with you about helping build it. If you’re interested in chatting, just hit ‘reply’ or call me at XXX–XXX–XXXX.

Best,

EWM

Example 2 / Design student looking for internship

Header: Copywriter & design student looking for internship + your blog

Good afternoon! I love the work you’ve been doing for ______— the X T-shirt design was killer.

I am a Portland-based copywriter who is halfway-through a design degree at X College, and am looking for a summer internship with an awesome creative firm that needs content & can give me some real-world design experience.

I also noticed your blog hasn’t been updated in a while; having me on your team would fix that!

Let me know what you think; ping me by email or at XXX–XXX–XXXX.

Cheers!

Natasha

So remember: be you, be brief. You’re doing the world a favor, and your reader will notice!

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This post originally appeared on Medium. If you liked it, please share! 

Keep on Truckin’, or What to Do When Everything Sucks by Emily McIntyre

When the world crumbles on you; when your business partner dives into depression and blames you; when the flies won’t stop buzzing on your food; when profits and losses don’t match; when your child looks at you with loathing; when even the beat of your heart sounds irregular; when you wonder whether today is the day you throw your phone in the sea and quit…

Keep on truckin’.

When years of relationships slither away and leave you with a handful of betrayal; when investment isn’t enough; when the checks stop coming and the rent is due; when the cubicle job you turned down last week sounds like heaven; when you haven’t had a good night’s sleep since you left home…

Keep on truckin’.

When you know to a cent your bank balance and it’s not enough to cover incoming bills; when you reach for the iced tea and someone else drank it; when you get stuck in traffic and miss that crucial meeting; when your favorite song gets stuck on repeat until you hate it; and when you wonder why the hell you started this life in the first place…

Ask yourself this question: “Is the answer still yes?”

Is it still yes to the one you love and yes to the ambiguity of fate, yes to your child and yes to your dream job, yes to opportunity and yes to yourself?

Is it yes to the reason you started this endeavor in the first place?

If the answer is yes, then… pull up your pants, plant your cowboy hat on your head, and keep on truckin’. Ride the wheel of fortune and it will turn; disappointment is the flip side of opportunity, and betrayal is the reverse of true love.

If the answer is yes, my friend, then you’re on the right path, and something new is just around the corner.

And if the answer is no, well then, you’d best be asking yourself a hell of a lot of other questions.

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This post originally appeared on Medium. If you liked it, please share! 

How to Escape the Competition through Storytelling by Emily McIntyre

In the entrepreneurship world, our competition — and our fear of it — can simper behind us like a shadow, driving our actions and our dialogue. Always looking over our shoulders, constantly answering the question, “How are you different from Competitor X?”, we can only ever define ourselves by the metrics of our competition.

That’s both derivative and lazy.

Never define your business in terms of the competition. Never hand over your power. Instead, let’s do the work. Let’s dive deep to ask the hard questions, the questions that linger in the shadows.

Discover the why.

Why do you exist, as a person, as a business? What drives you? What passion pricks at your eyes and makes you pull out your wallet? How does your company fit with your why?

Answer that, and you can answer anyone who asks you, no matter the words they use, why should they care.

That is the heart of your brand, of course, and the heart of escaping the competition. Forget what Company X is doing. Let it fall from you like an old skin. It doesn’t matter. When you firmly establish your WHY, and tell that story over and over and over, comparisons simply cease to exist.

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This post originally appeared on Medium. If you liked it, please share!