We’ve all been on the receiving end of average email intros… hi, my name is X, and I do Y, and I was hoping you’d pay me to do Z. Yawn. Delete.
As a freelancer, a business owner, or basically a human being who needs to make an impression on strangers at times, you need a killer email intro that adds value to the recipient’s world instead of sucking them further into email boredom-land. (I think that’s sinful.)
Try this template on for size. Modify the hell out of it. Make it your own… that’s the whole point. You impress/excite/pique interest by standing out as yourself, and by respecting your reader’s basic humanity (that means not taking 6 paragraphs to get to your ‘ask’).
Basic Intro Email Template
Header: (Get to the point here, and Don’t Capitalize Each Word. Identify either exactly who you are & what you offer or mention recipient’s work & add “plus intro”)
Body: 1–3 short paragraphs that demonstrate 1) you’ve read/noticed their stuff, and you think it’s cool. 2) why it matters to you. 3) what you’d like them to do about it.
Example 1 / local grocery store
Header: Looks like your website is in transition: can I help?
Body: Hello! I’m a Portland resident (close to the X store) and brand strategist + writer. I noticed _____’s website is in transition and wanted to reach out to see if you need help from a pro freelance writer — I write websites, product descriptions, direct mail, and just about anything you need. I also develop marketing strategies and troubleshoot existing campaigns + do social media audits & strategy.
You can learn more about what I do here: www.emilymcintyre.com.
Thanks for creating such a fantastic brand here in Portland. I’d love to talk with you about helping build it. If you’re interested in chatting, just hit ‘reply’ or call me at XXX–XXX–XXXX.
Example 2 / Design student looking for internship
Header: Copywriter & design student looking for internship + your blog
Good afternoon! I love the work you’ve been doing for ______— the X T-shirt design was killer.
I am a Portland-based copywriter who is halfway-through a design degree at X College, and am looking for a summer internship with an awesome creative firm that needs content & can give me some real-world design experience.
I also noticed your blog hasn’t been updated in a while; having me on your team would fix that!
Let me know what you think; ping me by email or at XXX–XXX–XXXX.
So remember: be you, be brief. You’re doing the world a favor, and your reader will notice!
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