How to Write Intro Emails that Get You Noticed / by Emily McIntyre

We’ve all been on the receiving end of average email intros… hi, my name is X, and I do Y, and I was hoping you’d pay me to do Z. YawnDelete.

As a freelancer, a business owner, or basically a human being who needs to make an impression on strangers at times, you need a killer email intro that adds value to the recipient’s world instead of sucking them further into email boredom-land. (I think that’s sinful.)

Try this template on for size. Modify the hell out of it. Make it your own… that’s the whole point. You impress/excite/pique interest by standing out as yourself, and by respecting your reader’s basic humanity (that means not taking 6 paragraphs to get to your ‘ask’).

Basic Intro Email Template

Header: (Get to the point here, and Don’t Capitalize Each Word. Identify either exactly who you are & what you offer or mention recipient’s work & add “plus intro”)

Body: 1–3 short paragraphs that demonstrate 1) you’ve read/noticed their stuff, and you think it’s cool. 2) why it matters to you. 3) what you’d like them to do about it.

Sign off.

Example 1 / local grocery store

Header: Looks like your website is in transition: can I help?

Body: Hello! I’m a Portland resident (close to the X store) and brand strategist + writer. I noticed _____’s website is in transition and wanted to reach out to see if you need help from a pro freelance writer — I write websites, product descriptions, direct mail, and just about anything you need. I also develop marketing strategies and troubleshoot existing campaigns + do social media audits & strategy.

You can learn more about what I do here: www.emilymcintyre.com.

Thanks for creating such a fantastic brand here in Portland. I’d love to talk with you about helping build it. If you’re interested in chatting, just hit ‘reply’ or call me at XXX–XXX–XXXX.

Best,

EWM

Example 2 / Design student looking for internship

Header: Copywriter & design student looking for internship + your blog

Good afternoon! I love the work you’ve been doing for ______— the X T-shirt design was killer.

I am a Portland-based copywriter who is halfway-through a design degree at X College, and am looking for a summer internship with an awesome creative firm that needs content & can give me some real-world design experience.

I also noticed your blog hasn’t been updated in a while; having me on your team would fix that!

Let me know what you think; ping me by email or at XXX–XXX–XXXX.

Cheers!

Natasha

So remember: be you, be brief. You’re doing the world a favor, and your reader will notice!

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